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How will you market my business? We use a
well-proven process that entails understanding the profile,
structure, and positioning of your business. We want to know who your
customers are and how you reach them. How well are you known and what
image do you have in your marketplace. What sets you apart from your
competitors, and what can be done to add value to grow the business and
increase sales. Once we have a solid understanding of your operation,
we then formulate a marketing strategy that meets the unique
requirements for selling your business. Given the need for
confidentiality, we only deploy the most discreet methods to identify
and secure buyers.
How much do you think I should ask for my business? We highly
recommend that you obtain an independent market valuation
analysis for your business. A third-party firm is engaged that
eliminates the potential for conflicts of interest with the business
owner and business broker. This is important, as it helps to justify
the price to both buyers and lenders. We can suggest two companies we
work with or you can find your own company to carry out this task
…the choice is yours. Either way, having a professional
market
valuation available is a powerful tool to add legitimacy to your price
and deters a potential buyer from making an unreasonable offer for your
business.
How will you show my business? If a
buyer expresses interest in your business they will need to sign a
Warranty and Non-Disclosure document before we share any detailed
financial or business information with them. Prior to this event, we
have already prepared a Confidential Memorandum, which is a critical
marketing tool and enhances the presentation of vital business
information. Once the Buyer has satisfied them-selves that they wish to
continue the process, we will then arrange for a meeting for you to get
to know each other. At this stage the selling increases. The Buyer will
expect to visit the business premises and exchange information with
you. We will be by your side all the way to help the process along.
Assuming the buyer is pleased with what they see and indicates a
willingness to buy, we will ask them to sign an Offer to Purchase, with
an Earnest Money Deposit, before we divulge any confidential information to the
prospective buyer about your business.
Do you
cooperate with other business brokers?Absolutely,
we are affiliated with the country's largest network,
Business Brokers NetworkSM. We can identify buyers from across the
nation. In addition, we are also in touch with other colleagues,
brokers, and investment bankers through our own professional network. A
buyer may come from anywhere and we have access to all possible
channels. Will you display my business on any Internet sites? Yes, but
only in a very discreet way. There will be no reference to
your business name or other details that might be used to identify you
or your business, especially to those in the local community. Our BBN
web site is password protected and only Affiliate Brokers across the
nation will be allowed to access the listings. In addition we also have
our own web site where we list businesses for sale, as well as being
members of BizBuySell.
How
often will you contact me about what is going on?
Generally,
we will keep in touch at last once a week. However, once a
buyer has been identified this frequency will naturally increase as
activity builds up to the closing. You are also encouraged to contact
us anytime to discuss the listing or any other matter of concern to
you. We will respond as quickly as possible.
Are you
affiliated with any business brokerage associations or trade groups?
As we
mentioned earlier, we are affiliated with Business Brokers
Network, headquartered in Dallas. We are also members of the Rochester Business Alliance and a member of International
Business Brokers Association.
Please tell us about you and your firm? The Principals have been involved with a spectrum of businesses,
especially the small business arena and start-up
situations. Business Brokers New YorkSM principals have secured
venture funding, developed successful business plans, helped
orchestrate acquisitions, and served in senior management roles for
corporate and VC funded start-up companies. We have corporate and
small
company backgrounds and have started up and run our own businesses and sold businesses form small to very large.
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