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 Frequently Asked Questions


How will you market my business?


We use a well-proven process that entails understanding the profile, structure, and positioning of your business. We want to know who your customers are and how you reach them. How well are you known and what image do you have in your marketplace. What sets you apart from your competitors, and what can be done to add value to grow the business and increase sales. Once we have a solid understanding of your operation, we then formulate a marketing strategy that meets the unique requirements for selling your business. Given the need for confidentiality, we only deploy the most discreet methods to identify and secure buyers.

How much do you think I should ask for my business?

We highly recommend that you obtain an independent market valuation analysis for your business. A third-party firm is engaged that eliminates the potential for conflicts of interest with the business owner and business broker. This is important, as it helps to justify the price to both buyers and lenders. We can suggest two companies we work with or you can find your own company to carry out this task …the choice is yours. Either way, having a professional market valuation available is a powerful tool to add legitimacy to your price and deters a potential buyer from making an unreasonable offer for your business.

How will you show my business?

If a buyer expresses interest in your business they will need to sign a Warranty and Non-Disclosure document before we share any detailed financial or business information with them. Prior to this event, we have already prepared a Confidential Memorandum, which is a critical marketing tool and enhances the presentation of vital business information. Once the Buyer has satisfied them-selves that they wish to continue the process, we will then arrange for a meeting for you to get to know each other. At this stage the selling increases. The Buyer will expect to visit the business premises and exchange information with you. We will be by your side all the way to help the process along. Assuming the buyer is pleased with what they see and indicates a willingness to buy, we will ask them to sign an Offer to Purchase, with an Earnest Money Deposit, before we divulge any confidential information to the prospective buyer about your business.
Do you cooperate with other business brokers?

Absolutely, we are affiliated with the country's largest network, Business Brokers NetworkSM. We can identify buyers from across the nation. In addition, we are also in touch with other colleagues, brokers, and investment bankers through our own professional network. A buyer may come from anywhere and we have access to all possible channels.

Will you display my business on any Internet sites?

Yes, but only in a very discreet way. There will be no reference to your business name or other details that might be used to identify you or your business, especially to those in the local community. Our BBN web site is password protected and only Affiliate Brokers across the nation will be allowed to access the listings. In addition we also have our own web site where we list businesses for sale, as well as being members of BizBuySell.

How often will you contact me about what is going on?

Generally, we will keep in touch at last once a week. However, once a buyer has been identified this frequency will naturally increase as activity builds up to the closing. You are also encouraged to contact us anytime to discuss the listing or any other matter of concern to you. We will respond as quickly as possible.

Are you affiliated with any business brokerage associations or trade groups?

As we mentioned earlier, we are affiliated with Business Brokers Network, headquartered in Dallas. We are also members of the Rochester Business Alliance and a member of International Business Brokers Association.

Please tell us about you and your firm?

The Principals have been involved with a spectrum of businesses, especially the small business arena and start-up situations. Business Brokers New YorkSM principals have secured venture funding, developed successful business plans, helped orchestrate acquisitions, and served in senior management roles for corporate and VC funded start-up companies.  We have corporate and small company backgrounds and have started up and run our own businesses and sold businesses form small to very large.


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